New data from 250+ customer education programs
Thursday June 25, 2026 at 11am ET / 4pm GMT
Ask any organization with a customer education initiative and you'll hear it's a core growth driver. However, many teams struggle to present a clear customer education business case to executive leadership.
In this research-driven session, Ben Eubanks, Chief Research Officer at Lighthouse Research & Advisory, will break down the biggest trends shaping customer education today, joined by practitioner Debbie Smith, President of CEdMA, who will share firsthand perspective on what these findings look like in practice. Together they will cover why retention dominates strategy while adoption remains underinvested, why many programs claim maturity without the infrastructure to support it, and what the highest-performing organizations are doing differently.
Attendees will see where the market is headed, how their own programs compare against current benchmarks, and where to focus next to improve learner engagement, executive support, and measurable business impact.
In this session, you’ll learn:
- Why only 19% of programs have the operational foundation associated with top-performing customer education teams
- How top-performing teams transition from reactive onboarding to a scalable customer training strategy.
- Why Customer Success and Support teams outperform marketing as participation drivers
- Where AI adoption is happening in customer education and where the biggest untapped opportunities remain
- The operational patterns and customer education KPIs shared by programs with the highest learner return rates and strongest leadership support
This session is designed for customer education, customer success, learning, support, and product leaders who want to move beyond activity metrics and build programs tied to retention, adoption, and long-term customer value.
Sign up today to watch the session, or read the full written findings in our State of Customer Education 2026 Report.
